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  1. #1
    Fanatic Enthusiast The Inzuki's Avatar

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    Personalized In-Game Advertising in Upcoming Titles

    In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. Eagerly anticipated games like Need for Speed: Shift will feature the technology that continuously collects 'anonymous' information about users, sends them to the Massive database for analysis, and downloads advertisements to be shown in the game. All that happens insidiously, without the users' explicit consent and out of their control, which raises further concerns about privacy, security and quite frankly, customer abuse. Would you feel concerned about software that collects personal information and sends it so that you get more personalized ads in a game you paid for?"
    Source: http://games.slashdot.org/story/09/08/3 ... ing-Titles

    Basically, they're letting people place advertising into upcoming titles such as Need for Speed/racing games and FPS. This can be bad.
    hi.

  2. #2
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    Re: Personalized In-Game Advertising in Upcoming Titles

    Ad's have been in games for quite a long time now.

    From what I've noticed, they don't get it the way too much. I usually can hardly notice them.
    [center:2nf8ts7e]Xbl: Killer Noodlez|Psn: Belowxero| Steam: Belowxero94[/center:2nf8ts7e]

  3. #3
    Fanatic Enthusiast The Inzuki's Avatar

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    Re: Personalized In-Game Advertising in Upcoming Titles

    Quote Originally Posted by Below
    Ad's have been in games for quite a long time now.

    From what I've noticed, they don't get it the way too much. I usually can hardly notice them.
    Some people thought like, "Pausing your game and showing the advertisement."

    Unless you don't mind that at all.
    hi.

  4. #4
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    Re: Personalized In-Game Advertising in Upcoming Titles

    Oh, like that. I thought you meant like, an in game sign that would advertise a new movie or something.

    Yeah, Pausing the game and seeing that might get a little annoying.
    [center:2nf8ts7e]Xbl: Killer Noodlez|Psn: Belowxero| Steam: Belowxero94[/center:2nf8ts7e]

  5. #5
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    Re: Personalized In-Game Advertising in Upcoming Titles

    I'll keep talking about my drug dealer Pablo. Maybe they'll advertise him in-game for me.

  6. #6
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    Re: Personalized In-Game Advertising in Upcoming Titles

    Fuck off, mircosoft. Don't make me a buy a god damn PS3.

  7. #7
    Veteran Enthusiast Lawn Feed's Avatar

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    Re: Personalized In-Game Advertising in Upcoming Titles

    wow big deal who cares

    more money for microsoft=cheapa xbox
    [center:1hzoraxf][/center:1hzoraxf]


 

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